Marketing

Choose a task and open its guide. Set discount and messaging conditions before announcing an offer to customers.

• Promotions and promo codes

  A catalog discount, a price available with a code, or a birthday gift.

  Set up an offer · Create your first promo code

• Free delivery

  Set the product total from which customers pay nothing for delivery.

  Set a threshold

• Bonus points

  Earning and spending points, validity periods, and reminders.

  Set up the bonus program

• Mailings

  Send an informational message now or on a schedule.

  Prepare a mailing

• Customer sources

  Create separate links for ads and partners and compare purchases by mark.

  Create a mark and link

• Results

  Review repeat purchases and customer groups.

  Open analytics · Save an audience

Before launch, check how discounts combine. For messages, consider available channels and advertising consent. Saved audiences from Analytics → Segments cannot be selected for a mailing; mailings have a separate filter for groups based on purchase recency, frequency, and amount (RFM).

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